B Cellars Co-Founder & Principal
Duffy Keys, co-founder and principal of B Cellars, is a wine lover and thoughtful risk taker. Prior to his role at B Cellars, Duffy had a 20-year stint as a senior-level executive with Four Seasons Hotels and Resorts, playing a pivotal role in guiding the hotel management company and its branded residential businesses (Four Seasons Residence Clubs and Four Seasons Private Residences). While Duffy served as senior vice president, Four Seasons Hotels and Resorts experienced tremendous growth and achieved its status as the premiere luxury-lodging brand in the world. He oversaw operations, marketing, public relations, and finance for the company's interests in the U.S., Canada, and the Asia-Pacific region, where he resided for more than six years.
In addition to his role at B Cellars, Duffy heads Keys Associates, which he founded in 2003 to provide asset management, development, marketing and related consulting services in hospitality and residential real estate industries, with an emphasis on integrated developments.
Duffy's worldly perspective, broad reach and synergistic marketing style has brought to B Cellars a global approach to attracting and retaining a savvy, sophisticated consumer. He shares co-founder Jim Borsack's penchant to superior quality in all things in life, and adheres to an "only the best will do" mentality. Duffy intends to employ his well-stocked arsenal of resources and experience in guiding B Cellars to a dominant position in the super-premium wine category.
Duffy holds a Bachelor of Arts' degree in Business Administration and Hotel Management from Florida International University, and has studied viticulture and enology through the University of California at Davis.