B Cellars Co-Founder & Principal
Duffy Keys, co-founder and principal of B Cellars, enjoyed a 20-year run as a senior-level executive with Four Seasons Hotels and Resorts, playing a pivotal role in guiding the hotel management company and its branded residential businesses (Four Seasons Residence Clubs and Four Seasons Private Residences). During Duffy’s tenure, Four Seasons Hotels and Resorts experienced tremendous growth and achieved status as the premiere luxury-lodging brand in the world. He oversaw operations, marketing, public relations, and finance for the company’s interests in the U.S., Canada, and the Asia-Pacific region, where he resided for more than six years.
In 2003, Duffy met Jim Borsack at a barbeque and learned that Borsack, a former luxury leather-goods retailer, shared his great passion for wine. Shortly thereafter, the two co-founded B Cellars Winery in Napa Valley. More than a decade later, with a permanent home in Oakville, California, their success continues to grow.
In addition to his role at B Cellars, Duffy heads Keys Associates, which he founded in 2003 to provide asset management, development, marketing and related consulting services in hospitality and residential real estate industries, with an emphasis on integrated developments.
Duffy holds a Bachelor of Arts degree in Business Administration and Hotel Management from Florida International University, and has studied viticulture and enology through the University of California at Davis.