Welcome to B Cellars winery, situated in the epicenter of Napa Valley’s Oakville winegrowing region. We invite you to be among the inaugural members of FIU Chaplin School’s Blue and Gold Society.
For more than 50 years, FIU Chaplin School of Hospitality & Tourism Management has made it a mission to educate and elevate the future leaders of hospitality. Those students have become key CEOs, CFOs, entrepreneurs, managers, and newsmakers in the hospitality industry. Now, that legacy is coming full circle with an exclusive partnership between FIU and B Cellars Vineyards and Winery, co-founded by Duffy Keys, a class of 1975 alumnus.
B Cellars and FIU Chaplin School proudly offer this exclusive opportunity to join the FIU Chaplin School Blue and Gold Society. Much more than a wine club, this is a gathering of wine lovers who appreciate quality and exquisite taste. It is a celebration of the Chaplin School’s enduring legacy and impact on the hospitality industry and a direct way to support the next generation of Chaplin School students and leaders.

A special message from Dean Michael Cheng and B Cellars co-founder Duffy Keys
FAQ’s
FIU Chaplin School Blue and Gold Society shipments will occur twice per year, in the spring and fall.
The inaugural shipment for Fall 2024 will take place in November. We will contact you in late October to inform you of the upcoming shipment and confirm all of the order details.
You can access your B Cellars account by logging in at bcellars.com. Your account can be found here: https://www.bcellars.com/profile.
From here, you can manage payment types, addresses, memberships, and view past orders.
All questions about your wine club membership should be directed to B Cellars.
club@bcellars.com | (707) 709-8787
20% of your wine club price will be donated to FIU Chaplin School of Hospitality and Tourism Management on your behalf by B Cellars.
Each shipment will include four bottles of B Cellars wine. While the cost varies based on a number of factors – wine selection, local taxes, and shipping – you can expect to be charged between $400-$500 per shipment. You can always swap out different wines or add wines to your shipment. Twelve bottle cases ship for a flat rate, so feel free to add bottles to make it a case!
- Shipping costs for 2-11 bottles to every state except CA is $59.50.
- When you ship to CA, the cost is between $42.50 – $57.14, depending on the carrier.
- Shipping a full 12 bottle case is only $25, so feel free to add to your order!
About B Cellars
The extraordinary property is set among some of the world’s most celebrated wineries on the Oakville Cross Road. The estate includes a state-of-the art wine production facility, vineyards, caves for barrel storage, tours, tastings, private events and a Hospitality House featuring an interactive, open hearth kitchen wrapped in comfortable seating.
Since 2003, B Cellars has been delivering unparalleled hospitality and wines that rival the best producers in the world. Our winemaking team, led by Master Winemaker Kirk Venge, meticulously craft wines from some of the best vineyards in Napa Valley and Sonoma. We are especially proud of its long-term partnership with legendary and pioneering grower, Andy Beckstoffer. We have nurtured our partnership with Beckstoffer Vineyards since our founding in 2003 and continue to be one of the few wineries in the Napa Valley that produces a wine from each of the six Heritage Vineyards.












