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FIU Chaplin School Blue and Gold Society2026-03-03T10:31:23-08:00

Welcome to B Cellars winery, situated in the epicenter of Napa Valley’s Oakville winegrowing region. We invite you to be among the inaugural members of FIU Chaplin School’s Blue and Gold Society.

For more than 50 years, FIU Chaplin School of Hospitality & Tourism Management has made it a mission to educate and elevate the future leaders of hospitality. Those students have become key CEOs, CFOs, entrepreneurs, managers, and newsmakers in the hospitality industry. Now, that legacy is coming full circle with an exclusive partnership between FIU and B Cellars Vineyards and Winery, co-founded by Duffy Keys, a class of 1975 alumnus.

B Cellars and FIU Chaplin School proudly offer this exclusive opportunity to join the FIU Chaplin School Blue and Gold Society. Much more than a wine club, this is a gathering of wine lovers who appreciate quality and exquisite taste. It is a celebration of the Chaplin School’s enduring legacy and impact on the hospitality industry and a direct way to support the next generation of Chaplin School students and leaders.

Ready to Join?

Click the button below to join the Blue and Gold Society. You’ll be taken to the sign-up page, where the four wines for your shipment will already be selected for you. Want to swap a bottle or add a few more? Customizing your shipment is quick and easy.

Sign Up Instructions

When you click the signup button below to join the Blue and Gold Society you will be directed to the Club Checkout process. It looks like a standard shopping cart checkout, but you'll have a couple of extra options.
  1. The first step is to confirm and/or select your wines. The first four wines shown are preselected for you, as well as the donation for this inaugural shipment. The products selected will show a quantity of “1”. You can add more bottles of the preselected wines or swap/add different bottles to your shipment. When you are happy with your wine selections, scroll to the bottom of the page and click Continue.
  2. Second, you will need to provide your email address, which will create a new account for you at B Cellars. If you already have an account, you can log in. This is an important step, as it conects you with your new club membership.
  3. Step three is to tell us where you would like the wine delivered. Please remember that you or an adult over the age of 21 will need to sign for the delivery. When you are finished with your delivery info, click on “Continue to Payment”.
  4. Next, provide your payment information through our secure system. Your card will be encrypted and stored for future club charges. You can update your card anytime by managing your club online or by calling the winery.
  5. Finally, review your details and click “Complete Signup”.

If you still have questions, we’d love to hear from you and explain all of the details. Feel free to contact Duffy directly at (707) 387-9322 or EMAIL us for more details.

Take a look!

See the wines that were included in the current club shipment!
Explore the Wines
Duffy Keys with FIU Chapin School Dean Cheng

A special message from Dean Michael Cheng and B Cellars co-founder Duffy Keys

FAQ’s

When will I receive my shipment?2026-02-26T18:31:04-08:00

FIU Chaplin School Blue and Gold Society shipments will occur twice per year, in the spring and fall.

We will contact you in late October to inform you of the upcoming shipment and confirm all of the order details.

When will I receive my shipment?2026-02-26T18:25:05-08:00

FIU Chaplin School Blue and Gold Society shipments will occur twice per year, in the spring and fall.

Your inaugural shipment will be charged right away and will be shipped within a couple of days of receiving your order.

How do I manage my wine club membership online?2024-08-09T12:55:13-07:00

You can access your B Cellars account by logging in at bcellars.com. Your account can be found here: https://www.bcellars.com/profile.

From here, you can manage payment types, addresses, memberships, and view past orders.

Who do I contact with questions about my shipment?2024-08-08T11:07:32-07:00

All questions about your wine club membership should be directed to B Cellars.

club@bcellars.com  |  (707) 709-8787

How does the donation back to FIU Chaplin School work?2024-08-08T11:05:32-07:00

20% of your wine club price will be donated to FIU Chaplin School of Hospitality and Tourism Management on your behalf by B Cellars.

How many bottles are in each shipment and what is the cost?2024-10-11T12:20:59-07:00

Each shipment will include four bottles of B Cellars wine. While the cost varies based on a number of factors – wine selection, local taxes, and shipping – you can expect to be charged between $400-$500 per shipment. You can always swap out different wines or add wines to your shipment. Twelve bottle cases ship for a flat rate, so feel free to add bottles to make it a case!

How much does shipping cost?2026-02-26T18:27:32-08:00
  • Shipping costs for 2-11 bottles to every state except CA is $59.50.
  • When you ship to CA, the cost is between $42.50 – $57.14, depending on the carrier.
  • Shipping a full 12 bottle case is complimentary, so feel free to add to your order!
Barrels on the curve

Questions?

We’d love to hear from you and explain all of the details about the FIU Chaplin Blue and Gold Society. Feel free to call us at the winery at (707) 709-8787 or click the button below to email us.

About B Cellars

The extraordinary property is set among some of the world’s most celebrated wineries on the Oakville Cross Road. The estate includes a state-of-the art wine production facility, vineyards, caves for barrel storage, tours, tastings, private events and a Hospitality House featuring an interactive, open hearth kitchen wrapped in comfortable seating.

Since 2003, B Cellars has been delivering unparalleled hospitality and wines that rival the best producers in the world. Our winemaking team, led by Master Winemaker Kirk Venge, meticulously craft wines from some of the best vineyards in Napa Valley and Sonoma. We are especially proud of its long-term partnership with legendary and pioneering grower, Andy Beckstoffer. We have nurtured our partnership with Beckstoffer Vineyards since our founding in 2003 and continue to be one of the few wineries in the Napa Valley that produces a wine from each of the six Heritage Vineyards.

Fall leaves
FIU Advisory Board at B Cellars
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